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Measuring Brand Strength and Brand Value

Building brand value

value chainCase references:


MA helped the Mowlem Group on a major rebranding project, by researching perceptions of Mowlem and its subsidiaries, developing recommendations on the presentation of Mowlem subsidiaries and testing client reception to various straplines, images and identities.


MA recently researched awareness of Serco's brand amongst Local Authorities and Civil Servants, and benchmarked its perceived service proposition against competitors.
This approach can help a company understand how current and potential clients perceive their services, and devise a strategy for promoting its brand.


MA advised this leading book retailer on how to raise awareness, store traffic and sales across its network of UK stores.
This involved implementing a test campaign...
"Read into it what you like"
involving posters, direct mail and media PR. We advised on the implications of the demise of the Net Book Agreement and carried out a separate and highly successful research campaign to test the efficacy of a customer loyalty programme.

FM Global

Based on our extensive knowledge of the world of risk management, MA was able to advise this US-based multi-billion dollar risk engineering/insurance group on how best to position and market its services in the UK, France, Germany and Italy.
This project involved market research and the preparation of detailed proposals covering branding, advertising, media and public relations.


For Ensign Motors, and in association with the CPT (Confederation for Passenger Transport) we designed and conducted the UK's first ever nation-wide survey of bus and coach risk management.
The survey examined key risks facing operators, opportunities for risk mitigation, and measures the industry/Government could take to improve the environment within which bus and coach companies operate.